The Evolving Face of Luxury: Why Experience Now Overtakes Ownership

Luxury isn’t what it used to be. Over the last decade, especially post-COVID lockdown,  it’s shifted from being all about owning the flashiest watch or the fastest car to something far more personal and meaningful. Today, it’s about the stories we can tell, the memories we create, and the sense of fulfillment we find in unique experiences. Let’s dive into why this shift is happening and what it says about how we’re redefining luxury.